Manual
HOW IT WORKS
Controls
Desktop
- WASD / Arrow keys
- Move
- E or Space
- Interact
- F
- Secondary action
- Tab
- CEO Phone
- M
- City map
- I
- Business portfolio
- Q
- Objectives
- Esc
- Pause & settings
Gamepad
- Left stick / D-pad
- Move
- A / Cross
- Interact
- B / Circle
- Back
- X / Square
- CEO Phone
- Y / Triangle
- Objectives
- Start
- Pause
Mobile
- Thumbstick, bottom left
- Move
- Interact, bottom right
- Talk & enter
- Phone / Goals
- Stats and objectives
The two scores that matter
Deal IQ
Goes up when you ask strong questions, check the numbers, spot hidden risk, structure terms well and know when to walk. Aggressive negotiation is not automatically rewarded — sometimes the relationship is worth more than the margin.
Ethics
Strong ethics unlock referrals, repeat business and premium opportunities. Squeezing a desperate owner pays once and costs you the street. The game is not built around scams or faked numbers.
Deal structures you'll meet
- Buy the whole business with cash
- Seller financing — the owner gets paid over time
- Partnership with split ownership and duties
- Licence the concept instead of buying it
- Revenue share with no ownership
- Walk away and keep your cash
Business structures
NPCs explain sole proprietorships, LLCs, partnerships and corporations as they become relevant. Different situations favour different structures — there is no universally correct answer, and none of this is legal, tax, accounting or investment advice.
Access
- 1Press PLAY — the prologue and Level 1 are free for everyone.
- 2Create an account to save progress and appear on the leaderboard.
- 3Link a Solana wallet by signing a harmless verification message. Never a seed phrase.
- 4If the linked wallet holds the configured minimum of $UNCEO, the full city unlocks.
- 5A verified wallet holding at least $20 USD worth of $UNCEO can qualify for eligible Holder Rewards and community perks.
- 6If it doesn't, the tutorial stays playable and nothing is ever purchased for you.